How we act

Through our actions, we bring our commitment to life. Each action we take is grounded in our four key pillars, reflecting our dedication to making a real difference via concrete actions. These acts demonstrate how we turn our goals into tangible progress, creating a lasting impact on our organisation, communities, and the world.

Here, you will find practical, everyday ways we act to lead responsibly and inspire change. 

Act 1: <em>Change to traceable recycled material where possible</em>

Act 1: Change to traceable recycled material where possible

We act to reduce our carbon footprint by 25% in 2030 with a big part of this goal achieved by rethinking the materials we use.

By moving away from traditional to less impactful materials but still cost effective alternatives we significantly lower our environmental impact, both during production and at the end of life stage. 

The challenge is to keep the functionality the same but change the impact outcome. This is not making it easier for us, but the results can be truly remarkable. 

Parallel to this, we encourage, and work closely with our suppliers to minimise their carbon footprint during the entire production process. 

Over the last year we took the first steps 

  • Replacing our aluminium bottles has saved 35,335 tCO2e, which is the equivalent of driving around the world, 2,500 times in a 4 person family car.
  • We switched our paper notebooks from virgin paper to recycled paper
Act 2: <em>Traceability for our products</em>

Act 2: Traceability for our products

By 2030, 90% of our products will be certified, ensuring they meet highest standards for quality, safety, and environmental responsibility. Product certification in this way is crucial, as it enables us to monitor a product's journey, align with international standards such as GOTS (Global Organic Textile Standard) and FSC (Forest Stewardship Council) but also but it will also ensure you of ethically sourced products.

For several years, we have collaborated with our suppliers to document traceability, creating a transparent view of our supply chain. This proactive approach not only prepares us for government imposed regulations such as the Digital Product Passport in 2026 but also sets the standards for our industry with suppliers being able to deliver this documentation to other involved parties. 

Some of the initiatives:

  • Ahead of the industry, we started 4 years ago with our DoS: Declaration of Sustainability.
  • Supply chain traceability for textiles, like GOTS (Global Organic Textile Standard) or OCS (Organic Content Standard), are priority certificates for us.
  • Although in the EU we have to comply with EUTR (European Union Timber Regulation), and in 2026 EUDR (European Union Deforestation-free Regulation), we will also have our FSC (Forest Stewardship Council) certificate in place.
Act 3: <em>Focus on creating better and safer working environments</em>

Act 3: Focus on creating better and safer working environments

Well-being of employees across the globe is key, including those working for our suppliers. That is why we act to ensure safe and fair working conditions throughout our supply chain. By 2030, we aim for 90% of our products to be produced in socially audited factories. This commitment reflects our dedication to supporting the rights, dignity, and well-being of all workers involved in creating our products.

Social audits play a vital role in achieving this goal by evaluating key aspects of labour practices. These audits ensure that workers operate in safe, clean, and healthy environments, are paid fair wages, and are protected from exploitation such as child or forced labour. They also verify compliance with regulations on working hours and employee rights, fostering an ethical and transparent supply chain. By prioritising social audits, we take tangible steps to promote fairness and dignity for workers across every level of production. 

For the social audits we work amfori BSCI. 

Act 4 : <em>Set up Solo midocean ESG community for customers to share knowledge</em>

Act 4 : Set up Solo midocean ESG community for customers to share knowledge

We understand that the changes brought on by the Green Deal can feel overwhelming. As one of the leaders in our industry, we are here to help and make it easier for you to navigate what is ahead and to understand how to meet the new requirements with confidence. We aim to do this by creating a wealth of knowledge on all topics involved and by sharing this information directly with you.

We are regularly meeting up with clients to share our knowledge on sustainability and will look to organize webinars, share information on our website and create an academy to ensure all of our sustainability goals will be even more accessible for you.